We use outside research to decide what to inspect first. It is context, not a promise that any specific business will get a specific result.
Google says a verified Business Profile helps customers find a business on Search and Maps. Apple says Business Connect lets a business control its presence across Apple Maps, Wallet and Siri. That is why accurate listings are a foundation, not an afterthought.
Google's 2016 U.S. local-search study found that 76% of people who searched nearby on a smartphone visited a business within a day, and 28% made a purchase. Read the original Think with Google study. It is useful directional evidence, but it is not current performance data for a particular business.
BrightLocal's 2026 Local Consumer Review Survey, based on a U.S. consumer panel, reports that 97% of consumers read reviews online. That supports making real customer proof easy to find. It does not justify filtering who receives a review request; AllStar asks every customer equally.
Portent's 2022 site-speed analysis examined more than 100 million page views across 20 B2B and B2C sites and found a relationship between load speed and conversion. It is a reason to test performance, not a promise of a conversion lift.
The widely cited Lead Response Management study found much stronger lead qualification when companies responded within an hour. The study is older and not industry-specific, so we treat it as a reason to measure response time and set a clear follow-up process, not as a universal multiplier.
No study can tell us that a website, listing, social plan or campaign will create a specified number of leads or dollars for your company. Results depend on market, offer, capacity, pricing, follow-up and execution. We will measure the work we can control, show you the data, and never sell a guarantee we cannot honestly make.
We will inspect the basics, then tell you what should happen next.