No retainer you can't leave, no account we hold hostage, and no stage where you don't know what's happening or what it costs.
We start by finding out where the money is actually going, which is rarely where people assume. Twenty minutes on the phone, then we go through what a customer sees when they're choosing between you and two competitors.
The two questions that drive everything: what's a typical job worth to you, and out of ten people who call, how many book? Without those, every recommendation is a guess delivered confidently.
You get a written 90-day plan. Sequenced, with what each fix is plausibly worth in your own numbers, and what it costs to have us do it — including the parts you could do yourself for free.
A list of twenty problems isn't a plan. A plan has an order, and the order is not negotiable — it's where most of the value in working with us actually sits.
Fix conversion before adding volume. More leads into a business that can't answer the phone just makes the leak bigger and more expensive. So intake ships before lead generation, every time, no matter what you came to us asking for.
The cheapest revenue available to you is the leads you already get. It's fastest to deliver, easiest to prove, and it pays for everything after it.
Sometimes the sequence says don't spend money yet. We'd rather tell you that in week one than take a build fee for something that won't work until something else is fixed.
Fixed price against fixed scope, written down before anyone starts. 50% to begin, 50% at launch.
You see a working draft around day four — not a mockup, a real thing you open on your phone and use. Two rounds of revisions are included.
Once something is live, the question stops being "does it look good" and becomes "what happens to the people it brings in."
Every call, form and message lands in one place. Missed calls get texted back within seconds. Nothing waits until you're off a ladder. You get a monthly view of leads in, response time, and jobs booked — so you can see whether any of this worked.
This part is monthly because it's a process, not an artifact. We won't charge you monthly for a finished website; we will for something that needs watching.
Domain, hosting, Google profile, social accounts, ad accounts and payment processors are registered in your name, on your billing, with us added as a delegated user. You can remove our access at any time without asking.
At launch you get credentials, documentation, and a walkthrough so you can change your own hours and photos without paying anyone.
This costs us a little friction at setup and it's completely deliberate. A client who can't leave will eventually resent that they can't. A client who can leave and doesn't is a reference.
Every account in your name, on your billing. No exceptions, no matter how much simpler it would be for us.
Never hourly. Hourly punishes us for being fast and turns every question into a negotiation.
Anything customer-facing runs in review mode first. Nobody's reputation is a test environment.
We guarantee the work, never the market's response. Anyone promising you a ranking is guessing or lying.
Filtering who gets asked violates Google's policy and risks the profile everything else rests on.
Plain stacks, documented, nothing that only runs because of something on our laptop.
We'll say so, and that conversation is free. Sometimes the honest answer is that your website is fine and your real problem is that you take four hours to call people back — in which case we'd rather sell you the cheap fix, or none at all.
There's also work we turn down: anything requiring us to hold your accounts, anything that breaks the messaging rules we work under, and anyone who wants results guaranteed in writing.
Any budget, genuinely. If the price doesn't fit, we shrink the scope — never the quality. A smaller piece done properly beats a big one done cheaply, and cheap work ends up in our portfolio with your name on it.
Tell us what the business does and what isn't working. Twenty minutes gets it moving.