A paid audit and a written 90-day plan. Where the money is leaking, what to fix first, and what each fix is worth — in jobs, not jargon.
Every engagement starts here. Including for people who arrive knowing exactly what they want built. That isn't upselling — it's that we won't take responsibility for your results while having no say in what gets done first.
Most small businesses have been sold a website by one person, an SEO package by another, and social media by a third. None of them spoke to each other. None of them asked what a customer is worth to you.
So you end up with tools and no order. Money goes out monthly, nobody can point to what it brought in, and the thing actually costing you jobs — usually something dull, like a phone that goes unanswered between 9 and 4 — never gets touched because it isn't anybody's product.
The Gameplan is the part everyone skips. It's deliberately the cheapest thing we sell and the most valuable.
Twenty minutes on the phone. What you sell, how work comes in, what a typical job is worth, and how many people who call actually book. Those last two numbers drive everything — without them, every recommendation is a guess with confidence.
We go through what a customer sees when they're deciding between you and two competitors. Your website on a phone. Your Google profile. Whether your reviews appear anywhere you own. Whether your phone number matches across the internet. What happens to a form filled in at 7pm. And what the best competitor in your area does that you don't.
We name the single biggest leak. There's almost always one that dwarfs the rest, and it's usually conversion rather than volume — leads you're already getting, dropped. A list of twenty problems is not a plan; a plan has an order.
A 90-day sequence. Each item says what it is in plain language, why it's in that position, what it's plausibly worth using your own numbers, and roughly what it costs to have us do it. Including the parts you could do yourself for free.
We go through it with you live so you can argue with it. You keep the document either way.
It's paid, and it's paid on purpose. A free audit is a sales document wearing a lab coat — it always concludes you need the expensive thing. Charging for it means we can tell you your website is fine and your real problem is that you take four hours to call people back.
You can take it and walk. Plenty will, and that's a good outcome — a business that fixes its own leak using our plan tells other owners where the plan came from.
It might tell you not to spend money. That happens. The most useful version of this is sometimes "don't build anything yet, do these two free things and call us in six weeks."
What it isn't: a proposal, a pitch deck, or a PDF of generic marketing advice with your logo pasted on. It's specific to your business, your numbers and your market, and it's short enough that you'll actually read it.
Tell us what the business does and what isn't working. Twenty minutes gets it moving.