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Service 03 · from $200/month

Automation & Lead Catch

The least glamorous thing we sell and the fastest to pay for itself. Most businesses don't lose customers to competitors — they lose them to their own response time.

The uncomfortable maths. Somebody calls you at 11am while you're up a ladder. You call back at 6. By then they've rung the next two companies on Google and one of them picked up. You never knew that lead existed, and nothing in your business will ever tell you.

Why this comes before advertising

Every instinct says get more leads. But more leads into a business that can't answer the phone just makes the leak bigger and more expensive — you're now paying to generate calls you'll also miss.

Fixing what happens to the leads you already get is the cheapest revenue available to you. It's faster to build, easier to prove, and it funds everything after it. That's why we ship intake before lead generation, every time, without exception.

What gets built

Missed-call text-back

The second a call goes unanswered, they get a text: "Sorry we missed you — this is Mike at [business]. What can we help with?" Sent within seconds, while they're still holding the phone and before they dial the next company.

This is the single highest-return automation in the trades, and it takes about a day to set up. It also converts a missed call into a text thread, which is easier to answer between jobs than a callback.

One inbox for every lead

Form submissions, calls, texts and messages all land in one place with a status against each. No more leads living in one person's phone, an email nobody checks, and a notepad in the truck.

Follow-ups that don't need you

Most businesses quote once and never follow up. Automatic nudges on unanswered quotes recover work you've already done the hard part for — a quote that gets one polite follow-up closes noticeably more often than one that doesn't.

Everything else

· Hosting, SSL, backups, maintenance
· Booking and appointment reminders
· Post-job review requests
· Seasonal and reactivation email
· Monthly report: leads, response time, jobs
· Internal tools for the admin that eats your evenings

What it costs

Lead Catch
Hosting, maintenance, missed-call text-back, lead inbox, review requests, monthly report
$200/mo
Setup
Included when it comes with a build
Included

Cancellable on 30 days' notice, no minimum term. Text and email sending costs go on your own account — typically a few dollars a month, and they stay yours.

Why this one is monthly and a website isn't: a website is finished. This is a process — it needs monitoring, tuning, and someone to notice when a carrier changes something. Charging monthly for a static site is a bad deal you'd eventually resent.

The rules we work under

This is the service where the law actually bites, so we're specific about it.

These aren't negotiable — not by us, and not by you. Getting them wrong exposes you to real liability and us to losing you as a client.

How many did you miss last week?

Most owners have no idea. That's usually the first number worth finding out.