The service people ask for most emotionally and understand least. So here's the honest version of what actually works.
Most owners think they need social media. What they usually need is proof they're real and good, findable at the moment somebody is deciding. Those are different problems with different price tags.
For a local business, in order of what it's worth:
A Google profile with recent reviews This is where local buying decisions genuinely happen. Someone searching "pressure washing near me" is looking at a map with star ratings — they may never reach your website at all.
Photographs of real finished work Dated, plentiful, and yours. Stock photography actively hurts you in trades; people can tell, and it makes them wonder what you're hiding.
A profile that doesn't look abandoned A last post from fourteen months ago costs trust. Not because anyone wanted a post — because it reads as "maybe they're not in business any more."
A posting rhythm you can sustain Last, and least. Useful once the three above are handled, and close to worthless before.
Selling a daily posting retainer to a business with six reviews and no photos on their Google profile is taking money for the wrong thing. We'd rather fix the proof layer, tell you it's fixed, and let you decide whether you want the rest.
Accounts created and claimed properly in your name, branded, with consistent name/address/phone everywhere, bios that give somebody a reason to call, and links that actually work. Often worth doing on its own.
Every finished job triggers a request, automatically, without anyone remembering. This is the highest-value thing in this whole service line, and it compounds — reviews are the one asset that gets more valuable the longer you run it.
Not content. The system: what to shoot, who shoots it, and how it gets from a phone in a truck to published. Your crew films thirty seconds on site; nobody schedules a "content day", because that day never happens twice.
If you'd rather we produce and post it, we can — that's the monthly version. But we'll build it so you could cancel and keep going, because a retainer you can leave is the only kind worth having.
Seasonal email to people who already paid you once. The cheapest revenue that exists anywhere, and almost nobody does it.
Review requests go to every customer. Not just the ones you think will say something nice.
Asking only happy customers is called review gating. Google prohibits it, and the penalty lands on your profile — the exact asset your entire local presence rests on. Any agency offering to "filter out the bad ones before they post" is risking your business to make their dashboard look better.
Ask everyone. If that produces the occasional three-star review, answer it well in public. A thoughtful reply to a complaint sells more work than another five-star review does.
| Profile setup One-time, all platforms, done properly |
$250 |
| Review engine Included in Lead Catch |
$200/mo |
| Content system Built once, run by your team |
from $500 |
| Content production We shoot, write and post |
from $150/mo |
If the answer is "a lot" and none of them are on your website, that's the cheapest fix on this site.